SXSW announces Style Event

By Tara A. Trower | Tuesday, January 11, 2011, 04:20 PM

It’s no secret that the worlds of tech and music influence fashion (and vice versa), and now the folks behind SXSW are making it official by adding a style component to this year’s conference and festival.
Style X (pronounced “Style By”) will be a two-day fashion showcase that promises to bring together dozens of brands and designers for the 25th anniversary of the conference.The event will be March 19 and 20 and will be free and open to the public at the Austin Convention Center (i.e. no wristbands required.)
According to the release:

“South by Southwest plays host to a one-of-a-kind convergence of creative industries, where fashion is playing an increasingly important role,” said Roland Swenson, Managing Director of SXSW, Inc. “Style X will allow SXSW registrants to tap into an entirely new field of creative professionals who are pushing the limits and developing trends that affect and influence people around the world.” Designers currently confirmed for Style X range from Atlanta-based streetwear line We Are The Process and Austin watchmaker Tikkr, to Charleston, S.C. women’s wear designer Cavortress, newly-launched eyewear company Tortoise & Blond, and Sweden-based sock maker Happy Socks. New York women’s line Yours Truly Brand and women’s swimwear line Tori Praver are among other brands showcasing. Keds, the original sneaker since 1916, will be a special exhibitor in Style X, creating an interactive experience of art, fashion, style and charity, in addition to showcasing their “Design Your Own” capabilities.
”Fashion is already widely on display at SXSW, whether it’s the bands onstage, the fans in the crowd, or the brands participating in the event,” said Joah Spearman, the event’s co-founder and owner of pop-up sneaker boutique, Sneak Attack. “Style X will give SXSW attendees a chance to be introduced to some of what’s next in fashion, and to see how it intersects with so much of what is happening in their own creative industries.”
The event is free and open to the public, and will feature runway shows, select gifting opportunities, on-site screen-printing, and experiential activations. Exhibiting designers will be selling their lines onsite.
SXSW will announce additional confirmed designers and details about Style X in the coming weeks. Designers, media and companies interested in learning more about Style X are encouraged to visit: www.sxsw.com/stylex

For more coverage about Style X, be sure and check out The Goods.