About Me

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Austin/San Francisco, TX/CA, United States
I'm a young Stylish Fashionista, basic Bad Ass with a really killer wardrobe. Working in Austin TX and San Francisco CA constantly surrounded by Chic people and Fab places. I hope you enjoy musing on the Fashion,Design,Photography and Events and everything else people would find Fab and Chic

Monday, January 31, 2011

Sneek Peak into High Gloss Magazine

Starting February 1st, there's a new online design magazine in town. Get ready for your fix of dreamy interiors, travel tips and yes, a surprise celeb guest, in the upcoming High Gloss magazine.
Houston-based Paloma Contreas of La Dolce Vita has been a charming fixture on the blog scene since 2007. But when she decided to branch out into the new world of online-only magazines like Lonny, Rue and Matchbook, she really showed her design chops.

Going from blogger to magazine editor is not as simple a transition as you'd think. While we all rely on design bloggers to search through and curate the best of the best photographs available on the web (or through their scanners), it's up to the editor to go out and produce fresh original content. As you can see from the shot above, Paloma and the High Gloss team took to it easily.

We asked her to share a little bit about the new project:

What's the difference between a High Gloss spread and a Lonny spread/Rue spread/Matchbook spread?

All of the magazines you named have very defined styles and all fit into their own niches. Our style is glamorous and eclectic, and I think you'll notice the Southern and West Coast roots of most of our editors are also a big influence. Rather than focusing mainly on interiors, we'll also have features rooted in fashion, travel and entertaining. We will also have some celebrity features from time to time. We worked on a feature with Chelsea Handler for this issue and two of our team members, Shannon Wollack and Ashley Steen, are designing Chelsea's new home, which we will feature in a future issue.

Courtesy of High Gloss Magazine.

What's the best/worst part of putting together an online magazine?

The best part has definitely been the creative freedom and being able to work with so many amazing and incredibly talented people. All of the girls on the High Gloss team are the best at what they do and they've continually blown away with their level of talent and dedication to the magazine. We've worked with designers, photographers and other talented people whose work we've admired for so long, so we're incredibly grateful to have had the opportunity to work with them. I also love to travel, which I've been doing a lot of for High Gloss!

I wouldn't say that anything is necessarily bad, but there are so many details to keep track of, which can be challenging at times.

What magazines inspire you?

I read an obscene amount of magazines and I know the other High Gloss girls do, too. Some of our favorites are Vogue, ELLE, ELLE DÉCOR, InStyle, House Beautiful, Vanity Fair, C Magazine, UK'S House and Garden and AD España.

Courtesy of High Gloss Magazine
Ready to see the site? Head over to High Gloss Magazine. Starting February 1st you'll be able to view their first issue. Happy reading!

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